Radio Flyer
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Radio Flyer - In The Thirties
Radio Flyer 1930's Employee Photo   

This was a decade of unparalleled uncertainty for the entire world. For America, the thirties lasted from the Great Depression's Black Tuesday to the bombing of Pearl Harbor in 1941. In 1930, the company is renamed Radio Steel & Manufacturing from Liberty Coaster Manufacturing, Co. and is already the world's largest producer of toy coaster wagons. With new designs for its now classic wagons, Radio Flyer now featured them to the public with a series of brochures and trade shows.


Antonio Pasin's wagons captured the spirit of the times. He named his first steel wagon the Radio Flyer, after his fascination with the invention of the radio by fellow Italian, Guglielmo Marconi; and Flyer, which reflected his wonderment of flight.

1933 World's Fair Official Seals


Chicago was the host of the World's Fair, Century of Progress, in 1933. Radio Steel was asked to be a part of the celebration. Here are the official seals, a photograph of the World's Fair 45' tall Coaster Boy and an article from the Chicago Tribune. The Coaster Boy was one of the most popular exhibits and offered miniatures for 25 cents.

Promotional Brochures

Here is a glimpse into the past with one of the very first brochures and advertisements featuring the now classic red wagon, and the "Streak-O-Lite", the company's first specialty wagon modeled after the popular Zephyr Train.


Promotional Cards

These promotional cards offered grocery patrons a discount on the popular wagons when these cards were punched out.



The spectacular World's Fair exhibit made Radio Flyer world famous. But it wasn't the only new idea to come out of the company during the Depression. In the mid-30's the company introduced the Streak-O-Lite, a coaster wagon that featured sleek styling inspired by the Zephyr streamline trains, complete with control dials and working headlights. Pictured at left is an early concept illustration for the Streak-O-Lite Wagon.