| Radio Flyer Timeline |
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The Sixties were times of cultural and political revolution — it was
the decade that witnessed the Civil Rights movement, listened to groundbreaking
music, made strides towards the moon, and entered into the Vietnam War. In
this time of rapid change, Radio Flyer forged ahead with innovative products
and revolutionary designs, while maintaining their core values.
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| 1967 was the
Golden Anniversary of Radio Steel, and business was stronger than ever. The wagons
were still made with the same quality craftsmanship and care that have become
trademarks of Radio Flyer, and new technologies allowed for even greater expansion.
In addition to a number of new products, Radio Flyer designed three new logos
(pictured above). |
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The Scat Racer (pictured left) became the most innovative racer
to date! Its revolutionary new design incorporated additional safety features,
while remaining one of the lightest and most compact ride-on toys on the market.
The colored discs (pictured left) were featured in the original ad, and showcased
all of that the Scat Racer had to offer — but best of all, it was not only
safe, it was fun!
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Radio Flyer also introduced the Baby Walker, designed to help
small children take their first steps. The Baby Walker could also be used for
storage, all types of imaginative play, and exercise. It was a triumph for toddlers
everywhere.
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| To continue to keep pace
with the revolutionary times of the sixties, Radio Flyer decided to change their
advertising style. More dynamic and colorful illustrations were used, but the
message was still simple — Radio Flyer made high quality products "For Every
Boy. For Every Girl." |
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